It Was Never Meant To Last
But the damage doesn’t start when fast fashion hits landfills — it starts the moment it’s made.
Most of these clothes are designed to fall apart after just a few wears. Thin stitching, synthetic fabrics, and rushed production mean they stretch, shrink, fade, or tear within weeks.
This isn’t an accident — it’s planned obsolescence: a strategy where brands intentionally lower product quality so you have to keep buying more.
It’s not just the cheapest fast fashion labels. Major brands across the fashion industry are built on this same cycle — constant drops, low quality, and a culture that makes you feel like last month’s look is already outdated.
The result? Billions of garments barely worn, then discarded — and entire communities, like those in Ghana, left to deal with the fallout.
It’s not fashion. It’s waste, disguised as style.